Tenuta Negroamaro
Strategy / Branding / Copywriting / Illustrating / Art Direction / Website DesignA place where organic chic meets local-inspired materials.
Tenuta Negroamaro was created and designed to be the place you travel to to get away from the noise of the city, the noise of life. It’s the cocoon you nestle into, it’s the calming of your mind amongst the hum of the cicadas. It’s the warm embrace from Mother Nature that you didn’t realise you needed.
As such, the branding was inspired not only by the purpose of the hotel, but also by the heritage of the area and the beautifully crafted and luxurious furnishings used throughout it. The logo crest symbolises the long history of Puglia, using olive branches to honour the 50 - 60 million trees in the region planted by the Romans long ago. The colour palette borrows from the environment, elements like the cacti and the stone of the trulli, and the type feels quiet but confident. The art direction highlights the details of the furnishings and the hotel, underlining the high-end quality of each one.