Tomorrow’s University, Today
IconographyCisco surveyed 500 higher education decision makers (including heads of operations, estates, IT architecture and administration), as well as 2,100 students from a range of institutions across the UK and created a report that explores the struggles and successes of universities in adapting to COVID-19 – and the opportunities technology can offer for supporting longterm growth.
Harvard was asked by Cisco to create an identity for the campaign they were launching about this, as well as design the report. The campaign’s title was Tomorrow’s University, Today and served as inspiration for the proposed route I worked on.
Within the title, the comma between ‘University’ and ‘Today’ works as a pause in the sentence, and it’s a pause that was also seen in the field of education during the multiple Covid lockdowns that made things so difficult for everyone involved. It’s the isolation students and teachers felt, it’s the loneliness of learning by yourself in the same room for months on end. This comma was more than just a punctuation tool. As such, 9 different variations of commas were designed. The variety stood for the different people affected in all this and could be use interchangeably.
